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A Liverpool-based technology company which supplies insurance quotes to aggregation platforms including and The AA has secured a major investment from London private equity firm HgCapital.

Vast Visibility, based on Princes Dock in Liverpool, uses custom-engineered software to provide price aggregation platforms to the online price comparison marketplace, particularly to compare insurance quotes from the UK’s largest providers.

It constantly monitors providers to offer customers the most up-to-date savings and since its inception in 2006, it has grown to provide the technology which underpins insurance quote aggregators on behalf of major brands in the financial services industry, including The Bike Insurer, The Van,, Asda, Autotrader, Admiral and MCN.

Visability’s legal support for the transaction was provided by Philip Whitehurst, Partner in the Corporate & Commercial team at DTM Legal’s Liverpool office.

Philip commented: “This deal is a prime example of London-based private equity firms becoming more open to investing in Northern companies. The North is becoming more and more attractive to investors and fast-paced, innovative companies like Vast Visibility are able to reap the rewards. I’m delighted to have advised Vast and its shareholders for almost 10 years, during which time it has been consistently innovative and more recently has achieved significant growth. With HgCapital now on-board they have a very successful future ahead of them.”

DTM Legal‘s expert and approachable Corporate & Commercial team takes a collaborative approach to assist businesses in sales acquisitions, private equity & venture capital. To find out more, contact Philip Whitehurst on or 0151 230 1224.

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