Digital Marketing Specialist

The opportunity

This full-time, hybrid role—based in either our Chester or Liverpool office—is an opportunity for a proactive self-starter to lead campaigns and help shape DTM Legal’s digital marketing strategy. You will plan, deliver and optimise activity across social media, website content and analytics, email marketing and online engagement, strengthening our brand and supporting business growth.

Working closely with our lawyers and business development team, you will turn practice expertise, events and thought leadership into compelling digital campaigns. You will use performance data to identify opportunities, recommend improvements and guide future activity, while ensuring every communication reflects the firm’s tone, values and regulatory standards.

What you’ll do

·       Plan, deliver and optimise integrated digital marketing campaigns.

·       Create engaging, brand-consistent content for the website, social media and email.

·       Manage day-to-day website content, quality assurance and user-experience improvements alongside our external development agency.

·       Develop organic and paid LinkedIn activity, including audience targeting, content planning and performance analysis.

·       Apply SEO best practices to improve search visibility, traffic and engagement.

·       Create high-quality visual and multimedia assets for digital channels.

·       Measure performance, translate data into practical recommendations and report on results.

·       Collaborate with lawyers, business development colleagues and external agencies to deliver projects to deadline.

What you’ll bring

·       Experience developing and implementing digital marketing strategies, including campaign planning, audience targeting and performance optimisation.

·       Strong copywriting and content-creation skills for web, social media and email, with a sharp eye for accuracy and brand consistency.

·       Hands-on experience with digital marketing and analytics tools such as Google Analytics, Search Console, WordPress, Mailchimp, Canva and social media platforms.

·       A practical understanding of SEO, website optimisation and user experience.

·       Experience delivering targeted email campaigns and managing organic and paid LinkedIn activity.

·       Strong visual and multimedia skills, with the ability to produce polished digital assets.

·       Excellent written and verbal communication skills, sound judgement and close attention to detail.

·       The ability to manage multiple projects, collaborate with professional teams and agencies, and deliver in a fast-paced environment.

·       A relevant qualification in marketing, digital media, communications or a related field—or equivalent practical experience.

·       Experience in professional services, legal or B2B/B2C marketing would be an advantage.

Where you’ll work

This is a full-time, hybrid position based in either our Chester or Liverpool office.

Ready to make an impact?

If you are a confident digital marketer who combines creativity with commercial thinking and wants to help shape the next stage of a growing legal brand, we would like to hear from you.